Optimization or SEO optimization for search engines ( SEO) is an
essential practice for any business with an Internet presence . The
reason is simple: more than 85 % of contacts with new customers is via a
search engine . Google is the search engine 's best known and most
often used .
This means that if Google & co. fail to find your website , then
your brand is invisible and untraceable . Many companies are victims of a
serious misunderstanding in their first contact with the SEO . They
believe in effect : " If I look on Google my name or my brand, so I 'll
definitely head results. " The problem in such cases : these companies
can be found only by people who already know . And most Google users
looking differently. They enter generic terms in the search bar . Such
as " last minute Mallorca ", " cheap credit ", " F3 Paris ", " furniture
store online ", " coupon code " or " review navigation systems ."
No matter whether a product or a service, over 94 % of households inform
on the Internet before making a purchase . And this applies both to the
demands of private individuals and business decisions. The use of
search engines to navigate the international data network is a learned
behavior over the years and this is the reason why
search engine optimization is one of the levers of most online marketing effective par excellence.
Here's how the search engine optimization
The serious
search engine optimization
does not depend on magic , attempted fraud or manipulation of results
on Google. The proof collaborators Our software have already gathered
around a conference table with Google employees in a common client. SEO
has nothing to do with improper methods of hackers . A good
search engine optimization is a painstaking , arduous and falls over time.
Our Software designs optimized for the search engines as a whole. The
ingredients for a successful strategy consists of three main elements:
technical, content and valuable links recommendation .
The technique - optimizing your website
Optimization search engine always starts on your own website. All
measures therein are called optimization " on- page ". And the technical
aspect plays the first decisive role. Only a website with flawless
technique is able to compete. The on-page optimization is a compulsory
exercise . Indeed , there are already a large number of gates in good
order on the network. We explains: " It is impossible to create a
competitive advantage only with a correctly programmed site. With good
on-page optimization , it is nevertheless a level playing field with
competitors who do everything in the rules of art on their page. "
Without the benefits of an optimized online presence site measures such
as optimizing content and referral links can not produce their full
effect.
The on-page optimization Google shows the way forward through a website.
A search engine recognizes a web page correctly programmed your theme
and keywords crucial to your business. helps you identify and eliminate
problems on your website. We obviously pay attention to fundamental as
meta descriptions and title. But our experts also optimize large portals
based on a structure of complex pages or online stores with hundreds of
thousands of sub- pages.
Content - for users and search engines
The content of your website is of course the decisive factor. This, for
both users and search engines. It is essential that Google seize the
theme of your online presence. And it can identify important words for
you . In addition, visitors to your web page need to find what they
seek. Your website needs proper visitors , so targeted traffic . Only
well- formulated and accompanied by a semantic content optimization can
sell your products and services.
Out Software was founded by journalists. What makes us unique as an
agency SEO is that we combine the technical aspect of high-quality
content . We have internal writing and SEO texts can deliver customized
for any type of use. Because in addition to its SEO activity our
software continues to work in the field of journalism. The company
delivers articles and contributions on all aspects of daily life to
publishing houses and businesses.
Links recommendation : the natural development of links
Nothing in the world of Google works without SEO. Recommendations play ,
as in the real world, a decisive role to gain relevance and authority.
Google's algorithm to sort the search results from the following
principle : the more a website is referenced ( and therefore
recommendations) , the more important it is. Google's algorithm also
includes hundreds of other factors but the links are part of the most
powerful signals classification.
Unlike the on- page factors such as technical and content referencing a
website belongs to what is called off-page optimization , that is to say
without any intervention on the web page. The theme " net -linking " is
particularly delicate. As opposed to content, you can quickly do too .
Google expects a natural development links. Whoever acquires links too
quickly or take part in grants automatic link exchange or similar
systems can be severely punished. Our software organizes a natural
growth of links to your domain. Sustainability and structures with links
naturally thought are of primary importance . And the best part is that
you only pay for the links actually acquired . There is in us no setup
fees or monthly fees .
